New Product Development Research and Consultancy

By partnering you through all stages of your NPD journey we ensure you:

• Capture the idea gems
• Avoid resource wastage
• Optimise the new proposition bundle
• Minimise your business risk
• Maximise your business success

Futurescape offers a full suite of new product development capabilities, encompassing:

• Idea generation and co-creation
• Idea filtering and development
• Market scoping and segmentation
• Concept development and screening
• Sensory evaluation
• Variant selection for launch
• Price benefit sensitivity
• Product bundle optimisation
• Packaging development and screening
• Post launch product assessment

Sensory Testing

We have one of the most experienced sensory units in New Zealand that offers:

• Central location and mobile testing facilities
• In-situ product evaluations
• Highly experienced senior fieldwork and supervisory teams
• Proven expertise in product evaluations involving temperature control and cooking/food preparation
• Product evaluation experience among adults, teenagers and children

Customer Connection Research

Our stakeholder and consumer research is designed to bring you closer to your customers and includes:

• Development of customer communities / panels
• Utilising customer community to develop new / enhanced products
• Continuous-improvement research and monitoring
• Relationship strength assessment

Research Plus Marketing Consultancy

By working with you from research delivery through to launch we ensure research findings come alive in your communications and brand strategies.

Wide-ranging Research Methodologies

We specialise in offering a complete range of research methods including qualitative, quantitative and sensory, as well as all modes of data collection including online (quantitative and qualitative).

Global Research Capabilities

At operational and technology levels we have global research capabilities via our network of leading edge, in-country fieldwork partners.

We are currently conducting work in:

• New Zealand
• Australia
• USA